Our marketing platform uses our network of digital media communities to connect top suppliers with prospects and customers through 24-7-365 thought leadership, marketing automation, lead qualification, behavioral advertising, training and custom content.
Within the highly fragmented $1TT local government market, there are countless obscure decision makers and complex sales processes. To reach and engage all of the industry leaders requires a single, unified marketing and business intelligence platform.
What We Offer
Annual marketing programs combine our industry leading technology, content and reach to put suppliers in front of the right audiences at the right time and help solve their most difficult business challenges.
- Build brands
- Establish thought leadership
- Launch products
- Drive and nurture leads
- Educate the market
- Support sales
Response Marketing Platform
We work with customers on both an annual and per-project basis. Our Response Marketing Platform offers year-round targeted marketing, combining product category sponsorship with outbound marketing and sponsored editorial – all with enhanced customer reporting and business intelligence.
- Response Core – Amplify your voice in the market and engage prospects at the right time with a combination of inbound, outbound and targeted marketing, plus custom content and marketing intelligence. Expanded "plus" program options available.
- Response Target – Use behavioral marketing to stay in front of your target customer and drive leads
- Response Nurture – Allow us to qualify leads and provide air cover throughout your sales funnel with custom content and marketing automation
- Response Grants – Help your customers navigate grant opportunities and gain funding with our grant assistance platform
- Response Learning – Educate your customers, prospects or even your internal team with a sponsored microsite or use our proprietary learning management system (LMS) to deliver courses or certifications
We also offer custom programs from one-time promotions and product launches to unique custom content program and display and email marketing.
Interested in learning more about our capabilities?
A few of the companies benefiting from our Marketing Platform