Since 2009 Sarah has worked tirelessly to grow our Grants Division from a small sponsored website to a $2.5MM revenue business. She has built an impressive team and worked hard to support Praetorian’s mission of helping public safety and local government better serve and protect our communities. The $100MM in grant funding milestone the Grant team achieved in 2016 is the perfect testament to those efforts.
The Grants Division offers SaaS, data and workflow tools to municipalities, departments and vendors as well as grant writing services.. Sarah is focused on growing SaaS recurring revenue and expanding the division across local government verticals.
Sarah joined Praetorian in 2007 to manage business operations for the company. Partnering with the CEO Alex Ford, they were able to create a new division focused on grants and funding in 2009. Over the past several years, Sarah has scaled the division and become a leading expert not only on public safety grants, but also local government as well. She and her team have helped fund much-needed equipment and personnel in the markets we serve, while providing incredible value to advertisers.
Prior to Praetorian Digital, Sarah held various marketing and organizational management positions within financial services. She earned her bachelor’s degree from the University of California at Davis. A west coaster her entire life, Sarah was born in Honolulu, Hawaii, raised in Southern California and currently calls San Francisco home.
As Vice President of Media, Nick Bruckner oversees the day-to-day operations of the Praetorian Digital Media division, including: full P&L responsibilities, division strategy, product development, customer success, sales and marketing.
Prior to joining Praetorian Digital, Nick served as Senior Director of Sales for Hip Digital. In this roles, Nick led revenue growth and secured some of the largest agreements on record with brands to the like of Verizon and GP. Before his time at Hip Digital, Nick spent 2 years in the Cost per Click advertising space leading sales for the largest recruitment advertising company in that US, Indeed.com. During his tenure at this company, he was able to increase revenues by 468% in two years.
Nick holds a Bachelor of Arts degree in Political Science from the University of Colorado, Boulder. In his free time, he volunteers his time as a wrestling coach at the local and national levels. He currently serves at the President of the California Olympic Regional Training Center (@ Stanford University) and of the Cardinal Wrestling Club.
Alex Ford is an accomplished entrepreneur, angel investor, public speaker and executive. As the CEO and founder of the Praetorian Digital, the leading learning and content platform for first responders and local government leaders, he has led the company through recapitalization and two market downturns to a clear market leadership position, driving 10+ years of profitability and more than 15% growth per year.
Under his direction, Praetorian has launched more than 30 websites, including PoliceOne.com, FireRescue1.com, EMS1.com, CorrectionsOne.com and EfficientGov.com, 5 online learning platforms and multiple workflow and data products that help municipalities better serve and protect our communities.
Prior to founding Praetorian, Alex worked as a business strategy consultant and assisted multiple Fortune 100 companies in evaluating online opportunities, including GM, IBM and Harley-Davidson. He currently serves as an adviser for multiple start-ups and is a strong supporter of the National Law Enforcement Memorial Fund and the National Fallen Firefighters Foundation. He graduated from Dartmouth College with a major in Economics and French.
Alex lives in Dallas and spends time in San Francisco. He is an active angel investor, startup advisor and entrepreneur with projects ranging from mobile apps to wine. He is also the primary contributor at FordLogic.com where he provides simple, actionable advice for entrepreneurs, business owners and digital media professionals.
Mike Herning has been the principle owner of several businesses across the private and public sectors, covering industries from consumer retail to electrical construction and public safety. Together, his companies total more than $120 million in revenue. He was the first investor in The Praetorian Group, joining the Schwab Family fund as the lead early stage investors in the business in 1999 and later in re-capitalizing the company in 2003. Mike is passionate about the safety and security market and – as Chairman of Praetorian Group – works closely with the Executive team in the areas of finance and operations. He brings more than 30 years of experience helping companies to scale and expand, and his extensive knowledge in management, investing, corporate development and operations has helped his portfolio of businesses succeed.
Mike is a graduate of Stanford University, where he played football and was a member of the coaching staff.
Ms. Thao oversees Praetorian Digital’s finance, human resources, legal affairs, office management, and customer service functions. A nine year veteran of the company, Ker began her career at Praetorian Digital and has been a fast rising star since day one. Her financial responsibilities for the business include managing key alliances with Silicon Valley Bank along with companywide budget, financial reporting, and due diligence on business development initiatives.
Ker received her degree in Business Economics and Communications with an emphasis in Accounting from the University of California, Santa Barbara. She grew up in southern California and is a devoted San Diego Chargers fan.
As Vice President of Content, Jon Hughes, oversees both Editorial and Custom/Branded content across Praetorian Digital’s network of websites, as well as all companywide public relations and external communications efforts. He manages an award-winning team of 15 experienced editors and more than 100 subject matter experts, who have been recognized in recent years with industry awards including several FOLIO Eddies, Jesse H. Neal Awards, and Western Publishing Association Maggie Awards.
Jon also manages Praetorian’s growing Custom Solutions division, which creates branded content, microsites and digital events for companies in the public safety and local government markets. With 40% year-over-year growth, the Custom division has rapidly become a significant component of Praetorian’s media product mix.
Prior to Praetorian Digital, Jon worked in public relations, managing the accounts of several leading global brands in industries spanning technology, oil and business consulting, including Hewlett Packard, ChevronTexaco, Philips Semiconductor and Landor Associates.
Jon graduated with Bachelor’s in Journalism from California Polytechnic State University.
As Senior Vice President of Learning, Bob Bradley oversees the day-to-day operations of the Praetorian Digital Learning division, including: full P&L responsibilities, division strategy, product direction, customer success, content development, sales and marketing.
Prior to joining Praetorian Digital, Bob served as VP of Sales for Netsertive, a SaaS marketing technology company. In that role, Bob led revenue growth at an astounding rate of 3350% in 6 years to well over $50 million. Before his time at Netsertive, Bob spent 6 years in the Public Safety space leading sales and marketing efforts for mobile video technology providers ICOP Digital and Integrian.
Bob holds a Bachelor of Science degree in Mechanical Engineering from Lehigh University and a Master’s degree from the Carnegie Mellon University Tepper School of Business.
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